Dr. Rotimi Adelola
Former Vice President, Treasury & International Banking Network, Omegabank Plc.
I met Dr. Lucy Surhyel Newman in 1997 when she was employed as Manager, Treasury Marketing in the Treasury And International Banking Network of then Owena Bank Plc. (the bank later changed to Omegabank and subsequently merged with other banks to become Springbank which is the progenitor of the current Heritage Bank). I was then the Vice-president of the Treasury and International Banking Network. Dr. Lucy Newman’s responsibility was to lead marketing activities to generate deposit for the bank. She interacted with both junior and senior members of the bank to identify performance issues; analyse such issues to unravel performance impediments and then designed appropriate interventions to improve treasury-marketing performance.
A case in point was the development of various deposit mobilisation products (QIMA, O-WISE, CATCH THEM YOUNG, HOME LINK ACCOUNT) when she was Leader of the New Product Development team. She also played lead role in the SALES CANVASSERS SCHEME designed to employ and train young graduates on retail selling of financial products. Dr. Lucy Newman developed the performance metrics to track the performance of more than 100 Sales Canvassers nationwide. The efforts resulted in 75% improvement in performance within a year. Dr. Lucy Surhyel Newman was also a key member of the team that developed the bank’s international money transfer service. HomeAccess Money Transfer. The product focussed on transfer of foreign exchange to Nigeria by Nigerians in the USA and UK. Dr. Lucy Suryhel Newman left Omegabank in year 2000 as reputable, visionary, loyal, creative, open-minded, adaptable, detail-oriented Manager with team leadership quality and boundless enthusiasm.
